Today I visited an actual shop for the first time in 10 days.
It was a lovely shop with a friendly and expert owner, who I’ll call Lydia. She sells a range of workwear items, uniforms and sportswear. She admitted that after having a record breaking Q4 last year, Q1 this year has been really quiet. For retailers experiencing a dip, it means the continuing paranoia of “will business bounce back or has it died a death?”
We chatted about the merits of having a high streetversus an onlinepresence as a profit-protection strategy. It’s a tough call, but we both came to the conclusion that it appears to be a lingering act of faith that keeps a shop open, long after it has lost financial viability.
But how do you migrate your business online effectively? Especially if you admit to being a little technologically challenged. Well, here are 3 tips to get you started.Continue reading “The Famine and Feast of business on the High Street”