Why is Video Marketing so important?

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If you’re considering the idea of using video to market your product or service, now may be the time to make a move. Consider some of these numbers:

  • 500 million (half a BILLION) hours of video are watched on YouTube each day
  • Over 500 million people watch video on Facebook every day 
  • 45% of people watch more than an hour of Facebook or YouTube videos a week
  • More online video content is uploaded in 30 days, than the major television broadcasters have created in30 years.
  • 87% of online marketers use video content
  • One-third of online activity is spent watching video
  • The 25-34 (millennial) age group watch the most online videos 
  • Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%.
A video like this would cost you £290

Right now, we’re facing generations of new customers who’ve come of age watching streamed content that informs, educates and engages them.

The top two reasons companies don’t use videos in marketing is timeand money. But as someone who’s been producing video content for the last 10 years, I’m here to tell you that creating videos a breeze! Cross it off your to-do list and delegate the task across to us. We do everything for you. You just get to sign it off at the end of 10 days. It can be one of your most cost-effective marketing spends. Which is another way of saying – it’s cheap! 

Is length important?

Most experts seem to think that on the web, we have a short attention span. So keep videos short and punchy. Stick to a duration of between 30-120 seconds. You don’t want to include too much information, so we have scriptwriters here who can condense your offer into a few short and simple messages. The on-brand visuals will reinforce and augment those messages – making them really memorable. Marketeers call this sticky content. 

What’s included?

All our videos include scriptwriting support, a professional voiceover, sound effects, a licenced musical soundtrack, kinetic text and animated logo. You can also preview your video online. Once it’s signed off, we’ll send you video files for Youtube, Vimeo, Facebook and Twitter etc.

The Costs

Most video production companies will ask for your details before offering you a quote – and at that point you know you’re in trouble. *Whisper* It’s going to be £1000s. Of course you can do it yourself, using whiteboard/infographic animation software like Powtoon, Pencil or Synfig. However, some contain their embedded logos and the output is either low resolution, or can’t be seen on mobiles & tablets. And frankly, they’re not all that instinctive to use. The results tend to look unsatisfactory and all very similar to each other. With The Video Advert Company, the pricing model starts at £290 (exc VAT) for a 30 second video, then £100 for each additional 30 seconds. Within 10 days a bespoke, branded, high res video is yours to review and approve. The copyright also belongs to you at the end of the process. 

Cheap and Quick Animated Videos

As video becomes the preferred way customers use to understand your products, services and business, it’s going to be important to be able to make videos cheaply and quickly. The more you offer, the quicker customers can immerse themselves in your product or service and progress along their buying journey. Phone 0845 606 9660 or visit to find out about 3 for 2 discounts www.thevideoadvertcompany.co.uk .

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