The Next Big Thing in Marketing

Is anyone else worried about an economic downturn? I’ve got that horrid feeling that economic bad news may be around the corner. For me, this knowledge is based on non-scientific signals. Like a reduction in the amount of shopping people are doing (anecdotal evidence from conversations with clients) and the number of retailers offering discounts (my inbox is besieged at the moment). 

If I’m right, for SMEs and self-employed business people out there, it’s critical to stay on your toes and be able to adapt to the ever-changing financial climate. 

I thought I’d do a quick blog on the latest marketing theories. At least you can hold your own in network meetings, or when your trapped in a lift and need conversational topics.  

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