Today I visited an actual shop for the first time in 10 days.
It was a lovely shop with a friendly and expert owner, who I’ll call Lydia. She sells a range of workwear items, uniforms and sportswear. She admitted that after having a record breaking Q4 last year, Q1 this year has been really quiet. For retailers experiencing a dip, it means the continuing paranoia of “will business bounce back or has it died a death?”
We chatted about the merits of having a high streetversus an onlinepresence as a profit-protection strategy. It’s a tough call, but we both came to the conclusion that it appears to be a lingering act of faith that keeps a shop open, long after it has lost financial viability.
But how do you migrate your business online effectively? Especially if you admit to being a little technologically challenged. Well, here are 3 tips to get you started.
Drum roll please! Don’t worry, I’m playing it in my imagination, so you don’t need to make a sound.
Today, we’re launching our new blog covering all aspects of how and why we produce web video for companies across the UK, plus countries as far apart as Poland, Kenya and China. The Video Advert Company has been around for 10 years and I have to say that since I joined in 2012, it’s been a hectic and wonderful journey. We’ve picked up an unfeasible amount of interesting facts about video production, visual effects, film festivals, the latest camera equipment and tons of other titbits that may be useful to media savvy people out there.
I also want to introduce you to members of our extended team. Let’s start with editor and producer Chris Burke.